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What’s on Your Site Redesign Checklist?
Now that we’ve covered some logistics about the importance of keeping conversion and your target audience in mind when redesigning your legal website, we can get to the good stuff.Questions to Consider...
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Still Unsure About Facebook for Business? These Stats May Help You Make Up...
It’s a well-known fact that if a business wants to be successful in these modern times, they need to be online, but being online does not just mean having a one page website. Businesses that want to...
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How to Build an Effective Video Library for Your Legal Website
Whether you’re new to having an attorney website or you’ve had one for years, shooting and organizing videos can be a bit overwhelming, but it can also be fun and have long-term search engine...
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Forming Strong Bonds and Future Business through Humanizing Your Brand
In the struggle to market your brand and continually expand your company’s influence, it can be easy to forget that the key to success is personal interaction with consumers. Above all, consumers want...
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Tips for Merging a Google+ Business Page with a Google Places Page
Just when you were starting to get comfortable with managing your Google+ Business Page and Google Places Page, Google decided to change everything. At least, that’s what it may feel like.The creation...
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How to Create Content Your Audience Actually Wants to Read
For those who enjoy spending time on the web or use it mostly to find answers to questions, there are endless possibilities of websites and blogs to visit, content to read, and things to learn. With...
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Tips for Writing Engaging Content for Your Target Audience
Now that you have determined who it is you are trying to reach online, the next step is creating engaging content that your audience will love to read. Unfortunately, there is no exact recipe for...
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SLS Consulting $100 Gas Card Giveaway Has Arrived Just in Time for the Holidays!
Do you get an uneasy feeling every time your car's gas needle inches its way to "E"? If you hate filling up at the pump, let SLS pick up the tab! For four weeks in the month of October, SLS Consulting...
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Whatever You Do, DON'T PANIC: Google's New Exact Match Domain (EMD) Algorithm...
Staying clam may not be so easy if your website was hit – and hit hard – by Google’s new exact match domain (EMD) algorithm update, which was launched this past Friday, September 28. But, wait –...
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How to Turn a Bunch of Casual Blog Visitors Into a Dedicated Following
At this point, your law firm probably already has a blog (or if it doesn’t, you should really set one up). Although blogs are not as powerful a platform as they once were, they are still an important...
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How Can Easy-to-Navigate Attorney Website Design Improve Your Online Presence?
There are many elements of law firm website design that businesses must consider when pursuing online success, and while some aspects, such as being pleasing to the eye and easy to read readily come to...
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Still Fuzzy on the Details of Inbound Marketing? This Will Help...
There are two different marketing routes you can take to increase your visibility and convert more potential clients as a law firm: 1) Traditional Marketing; and 2) Inbound Marketing. While we may be...
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Tips for Keeping Tabs on Your Online Reputation
When a person in need of legal aid is searching for an attorney to fiercely defend their rights in the face of injustice, the first place he or she will likely visit is the Internet to research and...
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How Can a Well-Intentioned Blog Go Terribly Wrong?
The path to a disastrous blog is written with good intentions.Many set out to create a memorable and successful blog post, but do not realize until long after they have hit “publish” that what they...
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A Lawyer's Letter to Santa: What's On Your Website Design Wish List?
The holiday season is a wonderful time to spend time with friends and family and give thanks for any and all of the things you may be thankful for this year. If you are an attorney with a passion for...
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New Year's Resolutions with a Legal Internet Marketing Twist
It is that time of year again to get out your pen and paper, or launch your computer’s writing program, and write down what your goals and resolutions for 2013 will be. There are no restrictions to New...
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Predicting Legal Internet Marketing in 2013
The year 2012 brought major changes for Internet marketing, both in new guidelines from search engines and new trends in what can make online marketing more affective. Some of these changes brought...
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Manti Te'o Twitter Hoax a Cautionary Tale of Social Media Sleuthing
According to UrbanDictionary.com, a “catfish” is “someone who pretends to be someone they are not online to create false identities, particularly to pursue deceptive online romances.” While the 2010...
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Building High-Reward Links that are also Future-Proof is Easier than You Think
Let’s be honest, when we say “future-proof” we actually mean “Google-proof,” since it is Google’s algorithm updates that have been putting a damper on various link building strategies, but that does...
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Social Media Marketing – You’re Doing It Wrong
While marketing your company online and through social media websites is still relatively new in the arena of business, a large portion of people are already aware of it. However, simply knowing about...
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